The Opportunity

Retailers collectively spend more than $9 billion on traditional print advertising that is product / offer based. With the reach of traditional offline media on the decline, retailers can compensate by supplementing their print campaigns with online advertising solutions. Studies from comScore, Compete, Google, and Yahoo have demonstrated that search campaigns are highly effective both in themselves and in their ability to amplify the impact of other campaigns, both online (banner) and offline (print).

The SmartDelivery Search Product

This product will uniquely allow a retailer to drive in-store traffic and sales through a search campaign, by promoting their limited-time, geographically targeted weekly print advertised offers through Google and Yahoo search campaigns. Its key features include:

	Dynamic keyword activation based on current offers in the user’s geographic area. Example: “snow blower” active in Chicago, “lawn mower” in Miami.
	Dynamic ad copy generated from the ShopLocal Circular data that accurately reflects current offers, including number of offers, price point, location, and expiration date. Example: Power Drill Sale at a retailer. 3 Power Drills starting at $40. Sale ends Dec 17 in Indianapolis.
	Optimized landing pages that match the ad copy and the user’s geographic location. Example: the user will land on a retailer circular page displaying the power drills that are on sale in an Indianapolis store.