Washingtonpost.com is 200th Affiliate for ShopLocal Network

Leading Media Outlet Joins Fast Growing Web-to-Store Partnership

WASHINGTON DC, July 22, 2005 - Washingtonpost.Newsweek Interactive, one of the world's most respected online media organizations, and ShopLocal, the leading provider of Web-to-store marketing solutions for retailers, have partnered to offer Washington DC-area shoppers and retailers a powerful new online shopping tool. Through ShopLocal.com, visitors to washingtonpost.com can now access a searchable database of bargains and deals from local stores via links on the site's home page and Classifieds section.

ShopLocal.com uses a geo-targeted search engine to help the roughly 84 million shoppers who use the Internet to gather pre-purchase information before they shop at local retailers. Shoppers can search by product or store within a specific zip-code radius to find deals at major chains as well as independent operators. Categories include apparel, furniture, home improvement, automotive, home office, groceries, electronics, and more.

For retailers, ShopLocal.com is the most efficient way to reach shoppers with targeted promotions and messages, as the partnership with washingtonpost.com marks the 200th affiliate since the launch of the ShopLocal Network in August 2004. And with seven in 10 adults online today, yet e-commerce representing only 2% of retail spending, ShopLocal's Web-to-store proposition is filling a major void in the marketplace.

"The growth of the ShopLocal Network is testament to consumer demand for a local shopping tool," says Brian Hand, CEO of ShopLocal. "Now, shoppers from Washington State to Washington DC can use the Internet to be even smarter when they go to local stores."

"One of our goals has always been to serve as the definitive resource for the residents of the Washington DC area," said Steve Stup, Vice President of Advertising for Washingtonpost.Newsweek Interactive. "This new shopping tool is just another example of fulfilling that mission."