ShopLocal Index Indicates Web-to-Store Growth of 40% in 2005

More Shoppers Using Online Circulars to Browse Sales at Their Local Stores

CHICAGO – January 10, 2006 – ShopLocal, LLC, the leading provider of Web-to-store and e-commerce marketing solutions for retailers, introduced its inaugural ShopLocal Index numbers today, showing a dramatic 40% percent increase in unique Web-to-Store shopping visitors from 2004 to 2005 based on figures from ShopLocal's SmartCircular clients.

Created to provide a snapshot of Web-to-Store shopping growth, the ShopLocal Index is a cross-section of the industry's Top 100 retailers across several categories, including Target, Home Depot, Best Buy, and Office Depot. The 2005 numbers indicate that consumers continue to use the Web to research sales and shop locally more frequently, and that interest in viewing local sales information via the Web is rapidly growing.

"Retailers and marketers alike should take note of this tremendous opportunity to communicate with highly motivated ready-to-buy shoppers who are looking for more local store and product information,” said ShopLocal CEO Brian Hand. "As baby boomers become more multi-channel and other consumers continue to search for money and time saving deals on the Web, local store and sales information will become an even more valuable industry tool."

A closer look at the ShopLocal Index shows substantial growth on a quarter-to-quarter basis, with the biggest growth coming in Q1 2005 versus Q1 2004. The following are ShopLocal Index numbers broken down by quarter:

Q1 '04 to Q1 '05: 198%
Q2 '04 to Q2 '05: 30%
Q3 '04 to Q3 '05: 31%
Q4 '04 to Q4 '05: 16%

Beginning in 2005, ShopLocal will offer quarterly updates on the ShopLocal Index.

Additionally, the company’s website ShopLocal.com (www.shoplocal.com) ended 2005 with a 143.5% increase in visits, making it one of the fastest growing shopping sites on the Web.

About ShopLocal

ShopLocal, LLC (www.shoplocalllc.com) is the leading Web shopping company for consumers and retailers. With ShopLocal.com and The ShopLocal Network -- made up of more than 200 affiliate media, search, and shopping sites -- consumers have access to the only place on the Web with information on products from local stores side-by-side with e-commerce options. With ShopLocal’s SmartCircular and Smart Catalog services, retailers can distribute sales and promotional content through The ShopLocal Network as well as their own Web sites.