ShopLocal Names Experienced Executive to Position of Director of Marketing Services

CHICAGO – February 27, 2006 – ShopLocal, LLC, the leading provider of Web-to-Store (W2S) and e-commerce marketing solutions for retailers, today announced the appointment of Marion Black-Ruffin, former Director of Product Marketing at Orbitz as well as Director of Email Direct Marketing Strategy at United Airlines, as Director of Marketing Services. Black-Ruffin will lead ShopLocal’s marketing outreach efforts and will play a strong roll in product development.

“Marion is a seasoned veteran with integrated marketing strategies that have resulted in increased consumer satisfaction,” said Dave Hamel Chief Marketing Officer. “Her knowledge and proven track record will be a true resource for ShopLocal.”

In addition to her former positions at Orbitz and United, Black-Ruffin is a member of the Direct Marketing Association, American Marketing Association, Chicago Association of Direct Marketing, and WIT. She has received several awards including the Promotional Marketing Association Bronze Reggie Award, Frankel’s annual Buddy Award “Outstanding Marketing Program of the Year,” and was recipient of PC Magazine’s “Product Introduction of the Year” Award.

“I am very excited to join ShopLocal, which I think is one of the most impressive and pioneering multi-channel companies in the online shopping space,” said Black-Ruffin. “And I look forward to contributing to ShopLocal.com as well as the SmartCatalog and SmartCatalog products.”

Black-Ruffin holds a Bachelor of Arts degree in Spanish Education from Ball State University and a Master of Science degree in Counseling and Personnel Services from Purdue University. She has worked for over 15 years in the digital marketing industry. Prior to her positions at Orbitz and United, Black-Ruffin held positions at MyPoints.com, Frankel, FCB Impact, and NEC Home Electronics.

About ShopLocal

ShopLocal, LLC (www.shoplocalllc.com) is the leading Web shopping company for consumers and retailers. With ShopLocal.com and The ShopLocal Network -- made up of more than 200 affiliate media, search, and shopping sites -- consumers have access to the only place on the Web with information on products from local stores side-by-side with e-commerce options. With ShopLocal’s SmartCircular and Smart Catalog services, retailers can distribute sales and promotional content through The ShopLocal Network as well as their own Web sites.