ShopLocal.com's Multi-Channel User Experience Updated With New Design

A More Browseable Experience Allows consumers to "See It All," "Go Local," "Go Online"

CHICAGO – March 7, 2006 – ShopLocal.com,the leading provider of Web-to-store and e-commerce marketing solutions, announced today that it has updated its design to deliver more content to users, taking the site beyond function and creating a total shopping experience. With the addition of three unique user modes—“See it All,” “Go Local,” and “Go Online”—ShopLocal allows consumers to truly shop how they want.

Each mode distributes ShopLocal’s content dynamically across three easy to manipulate tabs. Users entering ShopLocal simply type in their zip code and can choose to browse the site in three convenient ways.

• See It All is ShopLocal’s all-in-one snapshot, allowing users to survey the complete online and instore shopping landscapes.
  
• Go Local is a convenient view of what’s available nearby stores. With products from more than 400 major chains and more than 20,000 local retailers depending on the user’s location, “Go Local” is a great tool to plan local shopping trips.
  
• Go Online presents ecommerce options from over 100 major retailers and pure play ecommerce retailers making it easy to shop online.
  “We’ve created a multi-channel shopping experience that ends the necessity of floating from Web site to Web site, trying to find the TV on sale in your local store and the iPod you might buy online,” said ShopLocal CEO Brian Hand. “In ‘See It All’ mode, users can view all the TV offers or the iPod offers from both local stores and online providers in one place—it’s the best of both shopping worlds.”

The updated design, developed by Questus, is also a benefit to ShopLocal retailers by balancing the local and ecommerce offerings. New opportunities to reach the consumer have also been integrated into the design through the use of an updated user flow and page layout. And local content, in the form of ROP and FSI covers, are promoted throughout the “See It All” mode and the “Go Local” modes.

The updated design allows ShopLocal’s unique local and ecommerce content to be navigated quickly, intuitively, and efficiently. The result is a superior experience from one of the fastest growing shopping properties on the Web today.

About ShopLocal

ShopLocal, LLC (www.shoplocalllc.com) is the leading Web shopping company for consumers and retailers. With ShopLocal.com and The ShopLocal Network -- made up of more than 200 affiliate media, search, and shopping sites -- consumers have access to the only place on the Web with information on products from local stores side-by-side with e-commerce options. With ShopLocal’s SmartCircular and Smart Catalog services, retailers can distribute sales and promotional content through The ShopLocal Network as well as their own Web sites.