| Recent ShopLocal.com Survey Finds
that 37% of Consumers on Shopping Site Plan to Make Web-to-Store
Purchase Within Two Weeks
Chicago, April 25, 2006 - ShopLocal, LLC,
the leading provider of Web-to-store (W2S) and e-commerce
marketing solutions for retailers announced today that in
a recent ShopLocal (www.ShopLocal.com) survey conducted by
the The Dieringer Research Group, 37% of ShopLocal.com consumers
planned to make a Web-to-store purchase within fourteen days
of visiting the site.
"This proves the ROI on local shopping search and information,"
Said ShopLocal CEO Brian Hand. "The survey about ShopLocal.com
speaks to a larger retail and search trend; when consumers
are presented with relevant localization on the Internet,
they feel empowered to go out and shop their local stores."
The average reported spending by survey respondents was over
$250 and 70% of those shoppers purchased other products at
local stores besides those they originally researched. Top
categories of additional products purchased included "Food
and Beverage," "Household Products," and "Health
and Beauty." 30% of respondents also indicated that using
the Web site influenced the selection of the bricks and mortar
store where they finally made their purchases.
Contact ShopLocal for additional information on the survey.
About ShopLocal
ShopLocal, LLC (www.shoplocalllc.com)
is the leading Web shopping company for consumers and retailers.
With ShopLocal.com and The ShopLocal Network -- made up of
more than 200 affiliate media, search, and shopping sites
-- consumers have access to the only place on the Web with
information on products from local stores side-by-side with
e-commerce options. With ShopLocal’s SmartCircular and
Smart Catalog services, retailers can distribute sales and
promotional content through The ShopLocal Network as well
as their own Web sites.
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