For Fathers, Receiving Is Not That Easy

Chicago, IL - April 18, 2007 - It looks like dear old dad is a bit pickier with gifts than he appears. According to a recent survey* from ShopLocal, the leader in multi-channel shopping services, fathers are harder to please than mothers when it comes to receiving presents. While nearly 67 percent of respondents believed that their fathers were generally pleased with the gifts they received on Father’s Day, an overwhelming 53 percent of dads stated that they had never gotten a good gift.

Luckily for children everywhere, mom seems to be a lot easier to satisfy. Of the more than 3,600 Americans who responded to the online poll, only 18 percent of mothers felt that the quality of gifts received for Mother’s Day left something to be desired; nearly 60 percent responded that they always loved what they received.

Other stats from the survey revealed that nearly twice as many people find that shopping for Father’s Day is more difficult than shopping for Mother’s Day, which might explain why consumers spend more money on mom, with $11.4 billion in purchases, than on dad, with only $8.6 billion in purchases. Just over 10 percent of respondents confessed to being last-minute shoppers for both parents during this holiday shopping period.

According to ShopLocal shopping expert and blogger Eva Yusa, known as “Eva the Shopping Diva,” there are ways to hit the nail on the head when it comes to presenting dad with a great Father’s Day gift. “Most people find that dads are a lot more finicky and less inclined to tell someone what they want, which could explain why more money is spent shopping for Mother’s Day than for Father’s Day,” said Eva. “You can relieve some of the pressure of finding just the right gift by starting early. Last-minute shopping rarely results in perfect presents.”

For shopping tips and deals of the day, visit Eva’s blog at www.ShopLocal.com/EvatheShoppingDivablog.fp.

*ShopLocal distributed the survey electronically to ShopLocal.com’s email subscribers in April 2007. Results were gathered from 3,632 respondents.

About ShopLocal

ShopLocal, the leader in multi-channel shopping services, offers a complete suite of solutions connecting retailers and consumers online and in-store. The company’s Web site, ShopLocal.com, provides consumers choice and control in their shopping experience by offering the most comprehensive selection of timely online and in-store offers on one easy-to-use site. With ShopLocal.com, consumers can find millions of products and up-to-date weekly sales, deals, and coupons for consumer electronics, apparel, groceries and more.

ShopLocal powers multi-channel shopping for hundreds of newspaper Web sites and other leading local and shopping sites and is owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and The McClatchy Company (NYSE:MNI). For more information, visit www.shoplocal.com.