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ShopLocal Partners With uLocate To Deliver GPS Shopping Application
Leading Online Comparison Shopping Portal Now Available
On Mobile Handsets Through WHERE
Chicago, IL and Framingham, MA - August 7, 2007
- ShopLocal™, the leader in multi-channel shopping services,
today announced the launch of ShopLocal Mobile, a robust GPS-based
mobile application that connects retailers and consumers to
the award-winning ShopLocal.com site, based on their current
locations. ShopLocal Mobile was developed in partnership with
uLocate Communications, and launched on WHERE™, the
world’s first mobile GPS widget platform.
“The launch of ShopLocal Mobile offers our customer
base of millions of consumers more choice and control of their
shopping activities,” said Vikram Sharma, CEO of ShopLocal.
“ShopLocal Mobile helps shoppers find promotions and
deals on products in their local markets from wherever they
are, and whenever they want, by simply using their GPS-enabled
cell phones.”
The new mobile shopping application saves consumers both
time and money by extending ShopLocal.com circular promotions
and ads to their GPS-enabled cell phones, allowing them access
to current promotions available in their local communities
whether they are shopping online or in store. Prior to WHERE,
developing and launching a mobile GPS application was both
costly and time consuming.
“We are thrilled that ShopLocal has chosen the WHERE
platform to expand the relationship of its brand with its
customers into a mobile environment,” said Walt Doyle,
CEO of uLocate Communications. “WHERE was developed
to eliminate the common difficulties that brand leaders, like
ShopLocal, have historically faced in bringing a GPS-based
mobile application to market.”
“As the range of uses of wireless phones rapidly expands
for on-the-go consumers, mobile shopping starts to become
an important complement to online shopping,” said Greg
Sterling, principal, Sterling Market Intelligence. “ShopLocal
is clearly ahead of the curve with its new mobile shopping
service on WHERE.”
To learn more about ShopLocal Mobile, visit www.aboutshoplocal.com
or www.where.com.
About ShopLocal
ShopLocal, the leader in multi-channel shopping services,
offers a complete suite of solutions connecting advertisers
and consumers online and in-store. The company’s consumer
Web site, ShopLocal.com, provides users with choice and control
in their shopping experience by offering the most comprehensive
selection of timely online and in-store offers on one easy-to-use
site. With ShopLocal.com, consumers can find millions of products
and up-to-date weekly sales, deals, and coupons for consumer
electronics, apparel, groceries and more.
ShopLocal’s customers include Target, Best Buy, Home
Depot, CVS and Sears. ShopLocal powers multi-channel shopping
for hundreds of newspaper Web sites and other leading local
and shopping sites, such as Los Angeles Times, Miami Herald,
Arizona Republic, Google and SuperPages.com. ShopLocal is
owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB),
and The McClatchy Company (NYSE:MNI). For more information,
visit www.shoplocal.com.
About WHERE
WHERE is a service of uLocate Communications, Inc., the leading
publisher of consumer location based service (LBS) applications.
WHERE enables content owners and publishers to quickly and
easily create compelling mobile GPS applications. For more
information, please visit www.where.com.
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