SHOPLOCAL SURVEY FINDS CONSUMERS IN THE PINCH WHEN SHOPPING FOR DADS AND GRADS

Shopper Worries Affecting Upcoming Holiday Purchases

CHICAGO – May 29, 2008 – Are consumers cutting back on important gifts for this busy shopping season (Father’s Day, graduations, weddings, showers, etc.?) Are they really spending less this year? And are they planning on using their rebate to fund these presents?  A new ShopLocal survey to over 1,600 email subscribers found a strong YES, YES and a definite NO to these questions.

The comparison shopping respondents revealed strong opinions about what they can afford to do this year versus last year because of the latest economic reports:

• Sixty percent (60%) said they were spending less this year than last on gifts, with 59% responding that they will be spending less than $100. Only 5% plan to spend over $500.
  
  
• Sixty-six percent (66%) responded that they will NOT be using their tax rebate to purchase these items.
  
  
• Citing practical gifts over extravagant, 63% said they will be giving cash or buying useful items such as photo frames or bedding instead of computers, home theater systems or jewelry. Twenty-nine percent stated gift cards were another possibility.
  
  
• Fifty-five percent (55%) plan to shop both online and in-store, with weekly ads and promotions more available for online research.

About ShopLocal

ShopLocal, the leader in multi-channel shopping and advertising services, offers a complete suite of innovative solutions that connect advertisers and consumers – online and in-store. ShopLocal's industry-leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation's top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and local promotions to shoppers via the Internet, mobile phones and any other digital environment.

The Company's consumer shopping site, www.ShopLocal.com, is the Web’s leading multi-channel comparison shopping site, providing consumers with choice and control in their shopping experience by presenting millions of timely online and in-store offers on one easy to use site.  ShopLocal.com powers multi-channel shopping for hundreds of major newspapers, online yellow pages and shopping sites, including Los Angeles Times, Arizona Republic, Miami Herald, Superpages.com, Switchboard and Local.com. ShopLocal is owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company and The McClatchy Company (NYSE: MNI). For more information, visit http://www.aboutshoplocal.com

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