The Opportunity

You are looking for more ways to distribute your current circular promotions due to declining circulation in newspaper and increasing costs to print and deliver. Until now, there wasn’t an option to use that material for television. Shoplocal, Comcast Cable and the nation’s largest cable operators are offering a new service that can turn your static retail promotions into dynamic video available on television anytime your customers want access to it. Video on Demand is currently offered in over 35 million US homes across the country. Rapid growth in digital cable is expected to reach over 60 million US homes by the end of 2010. Combine the power of television with a traditional commercial and then send them to your video circular on Video On Demand all without having to leave the couch. They will see the same information that was in your online circular that week. The same way that you can order a pay per view movie, digital cable subscribers will be able to see a free video from you each and every week with the most up to date information.

The Video Circulars on Demand Product

This product will allow a retailer to seamlessly convert their online circulars to dynamic video and put it on the Shopping Channel on Video On Demand. Its key features include:

	Increased reach - Nearly half of digital cable subscribers do not receive the Sunday newspaper and are viewing billions of videos each month for entertainment and information on Video on Demand. These numbers continue to grow each and every month.
	Targeted - Target your promotions by neighborhood or DMA like you currently do for your print circulars.
	Turn key video production - After the initial set-up of the templates and video feeds from ShopLocal.com, the process happens each and every week automatically with little to no time invested from the retailer.
	Measurable results- get detailed reports on the total views of your video circular by market, average length viewed, and interactive triggers engaged. Also get reports that can tie Comcast subscriber information to your store traffic. Initial test results are showing similar in-store sales lift for featured products seen in print circulars, for a fraction of the cost.
	Rich Environment - take advantage of sight and sound to help keep your brand in front of your customers whenever they want to see it. Use Video Circulars as the base to build on to other new and exciting Interactive TV features leading up to and including buying straight from the TV.

To see more demos visit www.vodcirculars.com.